Strawberry Bag Charm

A plush strawberry with gold stud seeds and a lobster clasp, just under four inches across.

Bag charms went from a niche accessory to the thing every tote has on it, and the reason is that they solve a real problem: a plain bag is anonymous, and a charm makes it yours from across a room. This one is soft and poly filled rather than hard resin, so it has weight without noise and will not scratch a leather bag it swings against.

The gold stud seeds and gold hardware keep it from reading as a kids' toy, which is the line most novelty charms fail to hold. Clip it to a tote, a backpack, a diaper bag, or a set of keys.

It is also one of the easier small gifts to get right, because it does not require knowing anyone's size, color palette, or taste in anything.